e-mail interview with gavin strange/ jamfactory

From: gav@jam-factory.com
Subject: Re: Hey
Date: 2 June 2010 08:12:54 BST
To: hello@robcopestudio.com


Hey there Rob,

Sorry about the delay in replying my friend, I've been a bit behind on the ol' emails!

Thank you very very much for the super kind words, that's very nice of you to say :)

I can indeed answer your questions mate, i'd be honoured!

in a few words could you give an outline of who you are and what you do?

My name is Gavin Strange and I'm a 27-year-old man-child originally from Leicester and now living in beautiful Bristol here in the South West. By day i work as Senior Designer for the Digital department of the illustrious Aardman Animations and by night I go under the alias of JamFactory, working on plethora of projects!

How did you start out as a designer / illustrator, what difficulty's did you have starting out and what would you suggest to an developing designer trying to get a foot into the industry?

I studied Graphic Design at a college in Leicester before earning a junior position at a local agency (I didnt fancy going to uni) - I got taught the ways of the web there, becoming a web designer and learning an awful lot! After 4 years I left to persue a career in freelance web / graphic design, moving to Bristol in the process! 3 years of freelance went very quickly until one day a magical email entitled "hello from Aardman" dropped in my inbox, and the rest is history!

Id say the difficulties are getting your work out there, but now with the internet, aslong as you've got a solid & confident grasp over your online representation, everyone has as much muscle as everyone else, which I love. It's much fairer now, so i would really advise making the most of the 'net and getting your work out there! Use things like Flickr, twitter, facebook etc to your advantage!

You've got a sick range of work high profile work, but what advice would you give some one to help them brake into the design market and get there work out there?

I guess using the above advice really, getting stuck into social media and using those tools to get your work seen! I made sure I always had an updated website and flickr, and was always sure to get my web address out there wherever I could, even the simplest things like a nice email signature, it'll get people clicking that link!

Making friends too, thats always a good one - I always make sure to email and compliment people whenever I see great work, that's a great way of complimenting your peers and also making friends, you never know where things may lead!

Basically, don't be shy, show your beautiful work to the world!

Your design and artwork are used across a range of different formats, but which format do you most enjoy working with and why? do you think it is a good idea for up and coming illustrators to widen the range and versatility and work in these different formats?

Oh man yeah totally, diversity within formats and medium, i think, is crucial. Just knowledge of other methods & techniques can only strengthen you and make you a better creative. Even if you stick to just one style or medium, dont be scared to have a play with the unknown!

having a style and producing the quantity of work you have, how do you keep new designs fresh and different to your other projects?

Ermmm, hard work haha! it comes and goes really - like at the moment, I am feeling absolutely burnt out! At work I'm working on a tight-deadline project which required 4 completely different styles of website designing, which has meant I'm burnt out on projects in my own time.

I guess it comes with wanting to change up styles and experiment with things I don't know how to do. With every project I want to try something new and go in a different direction if I can, but sometimes i'm happy with designing in a familiar style, like smooth crisp vectors for example. It really depends on the project!

Is there a specific context you prefer designing within e.g skate products, fashion, homewear etc?

Nah not really, i try to keep it as open as possible really, Being open minded about inspirations and influences can only help to stumble across something new i think! I like to take on each project with fresh eyes, to create something right for the brief!

What percentage of your work is made up of your self directed design work, against the client lead briefs?

Well my Aardman job is 9.30 - 6pm and I come home, eat, do house things then do my own thing from about 8pm - 11pm so just a small percentage really, which is a shame as it's hard to fit everything I want to do in my own personal time but it's a battle I have to face!


is there specific things that clients like about your work and just ask you to do something similar to piece in your portfolio?

There isn't really, well there used to be, but now my 'official' work is at Aardman, which is based on the strength of the studio as a whole, rather than my own personal work, that sort of stuff doesn't come up anymore and the stuff in my own time, is really self-initiated projects as I dont like to do freelance work for other clients in my own time (really can't dedicate enough of myself!)


if you could apply your designs to anything what would it be? and what design would you make for it? 

It'd have to be a shoe! A Vans shoe i think, i do like my sneakers and a shoe would be the ultimate! I'd keep it a lowkey affair, black with a little hint of colour with some nice embossed graphic or textured identity somewhere i think! Could go to town on the innersole though!

Fingers crossed one day I could do that!

any final words?

Save often, cry less.


thanks alot for your time.


I hope these answers are all ok dude, sorry they've taken so flippin' long!!

~ Gav

Gavin Strange
JamFactory

E-mail interview with tado

hi rob!
hope this email finds you well and calm! hows the build up to the show going? we hope its all running smoothly!
no probs at all about the questions - we'll try and be interesting with our answers :D:D
we're looking forward to seeing all the work in the final show - good luck with everything!!
m and k


in a few words could you give an outline of who you are and what you do?
We are Mike and Katie and we set up our illustration company TADO in 2003. We mostly do illustration work but work across a very wide range of projects with an equally wide range of clients!





How did you start out as a designer / illustrator, what difficulty's did you have starting out and what would you suggest to an developing designer trying to get a foot into the industry?

We decided to set up straight from uni without any experience at all. this was probably very foolish but it meant we had to learn quickly and learn the hard way. we spent a lot of time doing research and promotion work as well as lots of free jobs for friends, magazines and design sites. at this point it was a lot of hard work - both of us were working part time jobs and keeping motivated was quite hard sometimes.
we would say the biggest piece of advice we could give anyone is to research, research and research again about where to target your work and who you should be showing it to.




You've got a sick range of work high profile work, but what advice would you give some one to help them brake into the design market and get there work out there?
as above really - decide where you think you want or can see your work working and target the people who need to see it - whether it be magazine editors, creative directors or directors. make sure you always send a personal email and be prepared for lots of being ignored! however it only takes one of them to see your stuff and like it to get the ball rolling! keep on pushing your stuff and promoting yourself. it'll take a while but hard work always pays off eventually.




Your design and artwork are used across a range of different formats, but which format do you most enjoy working with and why? do you think it is a good idea for up and coming illustrators to widen the range and versatility and work in these different formats?

we dont really have a particular favourite format - we enjoy all of our projects for different reasons! we think its a great thing to do as many things as possible - we'd certainly get bored very quickly if we kept doping the same stuff all the time. these days its an important skill to be able to apply your look over pretty much anything, whether its a tv ad, a product or a website.


having a style and producing the quantity of work you have, how do you keep new designs fresh and different to your other projects?

we have no idea really! we just keep drawing what we want to! its good for us to have each other as we can always compare stuff and get feedback from each other - being able to do that is very important, whether its from a friend or colleague.


Is there a specific context you prefer designing within e.g skate products, fashion, wall murals etc?
nope!




What percentage of your work is made up of your self directed design work, against the client lead briefs?
these days we'd say maybe 15% is self-directed. we always try to do 1 art show per year which is when we get to go mental and do our own thing!

is there specific things that clients like about your work and just ask you to do something similar to piece in your portfolio?
yeah, you always get clients that will want you to do exactly the same thing but slightly different! sometimes its quite hard not to get pigeon-holed into doing the same things.




if you could apply your designs to anything what would it be? and what design would you make for it?
(in words or drawing accepted!)

we'd love to design a huge blimp airship!! in the shape of a panda! :D:D

another product

the application of illustration keeps on going and i keep finding more and more stuff that designers have applied their illustrations to. i think there is a huge potential with all these designs and their could be a potential link between the shapes of these products and the illustrated colouring books i have been looking at.

burgerman - colouring book.

another potential design could be a colouring book containing the interviews with pages that have sections for the user to colour in.

Burgerman

These are some cool wallpapers designed by burgerman, the prints are just in black and white leaving the customising to the person who buys the paper, this could be a potential application for my research, line drawings that the user colours in.

Application/ format of design context book

potenially for my design context i could produce a series of t-shirts which initially have a key quotation or image taken from there work or what they represent. then on the reverse or inside of the design print the full interview or profile. something which is similar to t-post a news bassed t-shirt company that collaborates with artist to design t's bassed on a news story, the design is on the front and the news article is on the inside of the t.

also they have collaborated with illustrators and designers like, jermeyville, kate moross and more.

http://www.t-post.se/index.php

123klan interview

“There are no brands in the world that aren’t cool,” says Scien, the other half of 123Klan’s founding pair. “It all depends on the relationship between the designer and the brand. If both sides can understand each other, the possibilities are endless. Every project is different and can become very interesting.”


“Our approach stays the same as it did from our first tag made on the street: we can apply or impose the 123Klan style on just about any medium.”





“The fact that they come to us because they like our style establishes a trust between the client and ourselves. Most of the time we have total creative freedom to work on the collections, which ends up giving the best results because we have no boundaries.”
“Because we spent too much money shopping, we thought that if we actually worked for them we could get trendy clothes for free,” Scien laughs. “Since we also get paid to do it, it’s a win-win situation!”

 But you have to respect the brand image every time.”

123Klan doesn’t adapt its style when designing for apparel.“There’s no difference whatever the medium,” says Klor. “Adapt, improvise and dominate, such is the 123Klan motto.”

“Just like working with sneakers, you have to think about creating something that people can actually wear while staying original,” says Scien, now discussing T-shirt design – a field with which 123Klan is very familiar. “You’ve got to be good in all the aspects and neglect nothing,” he continues. “Concept, design, type, tone and, of course, colours. The line between cliché and what will become a trend is quite thin.”

Before you start anything, you have to find an idea that will correspond to the brand’s state of mind. You then have to translate that idea into a design, then simply retouch it until the visual works on a T-shirt. Finally, try out different colour combinations, always giving the brand as much emphasis as possible.”

“Just like our approach, we always try to give the best of ourselves in everything that we make, whether that be a T-shirt, a video clip, sneakers or a toy. It’s quality verses quantity. There’s no better client than yourself, because you have no-one to convince, and at the same time you’re investing in yourself.”
So what’s the best thing about working in this competitive yet thriving industry – what makes it all worthwhile? It’s an easy question to answer, as it happens, and one that Klor cannot help smiling at: “What satisfies us the most is seeing someone happy to wear one of our shirts,” she says. “The rest doesn’t really matter.”


http://www.computerarts.co.uk/in_depth/interviews/123klan

Mario Hugo

CA: Why is the craft or handmade element so important to you?
MH: I don’t want it to sound too grandiose, but this is the way I think about it: we grew up in the last generation before the internet; to me there’s something very nostalgic about working by hand. I work digitally all the time, mind you, but when I work on a drawing it’s exclusive to paper. I don’t really take it into the computer at any point – only to scan it and put it online; I don’t manipulate the imagery – and something about it feels very honest and warm to me, and I can’t necessarily put my finger on it. But again, I grew up just before computers were in every facet of our lives. Maybe that’s where it comes from, but I’m not certain.


CA: You mentioned your friend Mike Perry. He makes books, and many designers are making their own magazines, garments, pillows, crockery sets... Why do you think this movement is so popular?
MH: I think that designers universally share a love of craft, and I think that the world we grew up in was very modernised and very commercial. It’s interesting when you talk about plates or ceramics; I think when I was a kid I was sitting there with plates with Transformers all over them, or GI Joe. The world was such a particularly commercial monster, and then we were exposed to the internet and things became very ephemeral. Things only exist on someone’s screen, and I think that there’s a certain degree of counter culture and counter current to the internet that’s really begun rising up over the last few years. There is something very beautiful and tangible in tactile objects, whether it’s things we make for ourselves, things that we make to sell or things that we make to exhibit.


CA: Real physical qualities are important to you, so do you worry about the death of print and things like that?
MH: I have worked on the internet for a long time, but I truly believe in the beauty of tactile things. The only thing I can hope is that other people believe in that kind of beauty too. I still think that there’s some kind of inherent romance in things made by hand and in things that you can pick up and hold and smell. Even in my drawings I tend to work on found paper; I scavenge the used bookstores for paper and I tear out the flysheets in the front and back of the books. For me it’s a ritual, working by hand. It feels very honest. I just hope that there’s a certain number of people in our culture that also crave that particular quality – that tactility, that tangibility.

http://www.computerarts.co.uk/in_depth/interviews/mario_hugo

anthony burill

Burrill retains a sense of wonder alongside his Northern sense of humour. This is the person who made a poster saying ‘Life is Hard’, complete with interlocking rainbow and raincloud. ‘With my parents, everything was based on humour and not taking things too seriously,’ he says. ‘Because life is pretty grim for most people.’ Burrill grins: ‘I’m lucky – I’ve created my own little world.’

Burrill is an exhibitor at ‘Pick Me Up’, the graphic art fair at Somerset House in London, from 23 April to 3 May 2010.


http://www.eyemagazine.com/feature.php?id=175&fid=786

interview with tado

The exhibition was held to support the launch of their Cannibal Funfair figures by Kid Robot, but the pair wanted to do something a bit different. Taking a two- month hiatus from commercial work, Lily saw them collaborate with sculptor Mike Hunter, as well as an old lady called Gran Gran. The former carved Cannibal characters expertly from wooden blocks, while the latter crocheted unique (and slightly wonky) plush versions of them. For TADO, the exhibition was a creative reaction to constantly designing toys on a computer – work that Mike describes as “super, mega accurate” – with all the paintings done by hand too.

“The hand-painted nature suited the project more than anything really,” begins Katie. Mike adds: “The whole thing was a fairly nostalgic look at childhood and the computerised stuff was just too perfect; too clinical. It simply didn’t suit it. When we were kids, children’s books were hand-drawn and hand-painted, and that’s the effect we wanted to replicate, really.”

Right now, the pair are working on a top secret project. A big, American client has hired them to design the characters and backgrounds for an online game, with numerous levels. The project is so big, says Mike, it’s going to take nine months to complete. And when it’s ready, it’s going to land in the educational sector – so don’t expect more sexy pandas.
“It’s nice because it’s a different audience to some of our other stuff,” explains Mike. “It has to be quite PC because of the nature of the client, and being American they view our work slightly differently than perhaps a British audience would. I think some of our work is quite British in its humour, so we possibly have to be a little more literal with them.”
Despite their deeply artistic streak, Mike and Katie are anything but precious when it comes to commercial projects. They had no qualms about working for McDonald’s last summer. In collaboration with their friends at the animation company Red Star, they produced a 30-second ad for Irish TV, promoting the multi-coloured Coke glass giveaway that the fast food chain had running. The colours come together to form a rainbow in front of a TADO landscape.
Another job that has put their work in front of millions of people was their Sainsbury’s cereal packaging. They created six different boxes, each with a print run of five million, for children’s cereal flavours. “Originally they wanted it so that you could stack all six boxes next to each other and it would make a whole landscape picture, but that kind of went out the window towards the middle, didn’t it?” says Katie.
“It was simply because Sainsbury’s boxes have to be displayed next to the competitor’s box really, so they couldn’t be in a line together,” Mike replies. “They had to go next to the Corn Flakes or whatever. We kind of lost that idea halfway through.”
“It’s nice to go to Sainsbury’s and see your cereal boxes on the shelves, or your poster on a billboard or something,” adds Katie. “It’s exciting. It’s something you can tell your mum about, and then your mum will go, ‘Oooo that’s really good’.”
As for the future, neither Mike nor Katie rave about any grand ambitions. TADO are happy just continuing to do their thing. They took a break in Japan last year, which clearly sparked their creativity, and they’d like to make a return visit. Another aim is to do more animation, and to become more independent in terms of how they produce some of their output. This means learning some 3D software, because at the moment they turn to friends when they want to create characters in 3D. “We’ve actually been trying to teach ourselves Cinema 4D, which is like trying to teach yourself Chinese. That’s something we’d really like to do,” says Mike. Katie continues: “We’ve got so many ideas and we’re picky, and we always want to do a little bit more.” Mike finishes the thought: “Yeah, the pair of us are control freaks when it comes to our own work.”


again an interesting insight into the decisions of the designers and the idea of this balance between comercial and non commericial work, again tado are working with massive clients like mcdonals, GOLA  - PRODCING BAGS - which are on sale now interviews before they got this stuff out on sale.

eboy interview

The first time that they ever created a pixel city for a big league client was working for Adidas in 2002. This time the job came through the agency Leagas Delaney. “Adidas is a very popular brand. A lot of designers like it and wear it themselves – it was a very good client,” reveals Smital.

For this image there wasn’t only the self-imposed limitation of working pixel-by-pixel to deal with: the agency wanted a greyscale city that worked alongside the theme of the ad copy. “It’s great that it’s black and white!” says Sauerteig. “But it looks rather empty compared with our latest works.”

The piece brought eBoy to greater prominence in the industry, and while working for big brands isn’t the most important goal for Sauerteig, Vermehr and Smital, it does help on a number of levels. One is artistic freedom. Clients come to eBoy for their style, and tend to trust them to do their thing. Secondly, the money is good. And finally, the big brands spread their work to broader audiences.

“If you do advertising for a bigger company, then a lot of magazines and other people see it and you get commissions based on this. It advertises us, and at the end of the day we get more money working for bigger clients,” explains Smital. “Of course, if you work for clients like this you have to avoid certain elements. You can’t have any violence or naked people in the picture, but you know that and you don’t do it, so it’s OK. We can do it in our own pictures.”

While Adidas introduced eBoy to sports shoe fanatics (and thereby designer studios around the world), it was the clothing designer Paul Smith who took them into the world of fashion. He discovered their posters in Magma Books in London and purchased some, which were used as decorations at one of his shows. Initial contact was made in 2003, and Smith travelled to Berlin to meet them. They began work in 2004, and the clothing came out in spring and summer 2005.

“It was just a very, very nice collaboration to work on,” Smital discloses. “He was very enthusiastic and nice – really interested in all the designs, and yeah, it was great. It was the first project where we did something for fashion, so it was a new experience. It gave us the chance to do something on real, three-dimensional objects, not just in print.”

“It wasn’t much different, really,” adds Sauerteig. “We only made the designs and not the fashion itself. Paul Smith gave us a lot of freedom. We did many different patterns – with flowers, birds, masks – for the designers to choose from, and we did a London cityscape. The small parts of the city like the people, cars and coats of arms were used all over the collection.”

i have highligted key sections, these sections bring to light how they feel about commercially driven design and and insight into how they became so big, and from getting one job they gained more and more.

jon bergerman interview

Jon Burgerman

Leading the way for a decade of British creatives, he has helped fuse commerciality and artistic passion within illustration. Jon Burgerman tells Garrick Webster how he’s shaped his career so far

From Pepsi cans to gallery walls, colouring books to laptop sleeves, clothing to club flyers, iPhone apps and more, Jon Burgerman’s doodled characters pop up just where you’d expect to see them, and very often in places that you wouldn’t. There’s a reason for this: although Burgerman is an easy-going guy with a quirky sense of humour, he’s always busy working on something, collaborating with other artists and spotting new opportunities. Behind it all is a naturally expressive drawing talent that has enabled him to develop a style that is recognised and adored by creatives around the world. So, how does this star of contemporary illustration get so much done?

CA: How easy is it to divide your time between your own projects and shows or client work?
JB: It’s always been a juggling act. You might be involved in a big commercial project that takes up all your time and have to sort of delay working on your own projects. I’ve always got my own projects; sometimes they overlap, like I’m doing an iPhone app with this company in London called ustwo, and it’s called Inkstrumental – that’s one of those hybrid projects.
CA: If you could have your way, would you only work on your own projects?
JB: I probably would. Having said that, it doesn’t mean I wouldn’t produce any commercial stuff. It would just be all mine, completely led by me. That’s why I set up my brand, Burger, so I can still make commercial products and objects. But, you know, it would be me that decides how things are, what things we make and how they look and stuff. Just ‘cause it’s fun, I guess. It’s fun to be in charge, to have that control and be able to do your own thing.


CA: Your style is so well known now. How do you feel about that?
JB: It’s really nice when people say they recognise my work. It’s just the way I draw. It’s weird because now I get students and graduates emailing me saying they also work in the doodle style. I find that really strange. Maybe there is some sort of doodle style but the way that I draw is just the way that I draw. I didn’t realise it’s becoming a category of drawing in its own right. I always assumed that I drew in a very bad way.
CA: What about when your work is copied by other illustrators?
JB: If a big company does it and they’re selling your work, then it’s an easy thing to go after them. But [then there’s] that case of the recent graduate who hadn’t copied the work, but they’d made new work that was very, very similar. They’d taken some of my pieces and used the same colours and the same composition but the lines were all their own. I was more disappointed with the university than the student. I just thought, ‘How could a student graduate with work that was heavily copying any artist, let alone me?’
CA: How do you keep your work evolving between projects?
JB: Just in a natural development; kind of like my work that’s got text in it, where the typography’s integrated into the drawing. That was a little decision I made a year or two ago, to do that and see how it comes out. A lot of people had said to me that they’d read stuff in my work, and I was like, ‘Ahhh, there’s no words in there. There’s no letter shapes.’ I think a few teenagers with homemade cigarettes had been staring at my work for too long.
CA: You recently turned your talents to making music with Jim Avignon. What’s that been like?
JB: I can make my work in different ways, I think. I’ll always be a drawer, I’ll always paint and create images in some respect, but it doesn’t need to be anchored into just working in that way. I can express the way that I work in other ways, so it could be through performances, it could be through clothes, it could be through music, or it could be through a mixture of all these things.


this interview offers some great insight into the work of a professional at the top - well known world wide, producing a wide range of products, coming up with new ones, think the interesting questions being asked are shown like what he thinks of people trying to copy his work, and also the different techniques and ways that he produces his work is really interesting.
http://www.computerarts.co.uk/in_depth/interviews/jon_burgerman

a selection of some more tag lines for companies

these are some images taken from the companies web sites. they are specific slogans that the companies use and are often used within the desings of their products.
i would really like to some how incorporate this kind of stuff into my portfolio, try see what i could come up with in competition to what has already been done.
come up with clever tag lines such as with nike: "there is no finish line" and apply my own style to the t-shirt or what ever.

addidas vid

a quick addidas originalls vid to show the concept of the company to be original the first of a series of post to find tag lines / or specific elements of companies that are iconic of the company in this case it's ORIGINALITY - CELEBRATING ORIGINALITY.

mike perry interview

interview: Hand-drawn type with MIKE PERRY

Brooklyn-based designer Mike Perry is a master of the art of hand-drawn type, but whilst running his design studio Midwestisbest he makes use of a wide range of techniques and media to come up with some top stuff for a great collection of clients. On top of that, last year he brought out his first book, Hand Job, a collection of inspiring pencil-wielding typographers.

Hello and welcome to Thunder Chunky. How are you doing today?

Wonderful! I just signed a lease on a new studio space and am thrilled about 2008!

Tell us about yourself in 3 easy-to-follow steps.

1. I live in Brooklyn, NY
2. I am a Maker of things.
3. I love my JOB!

Firstly, and perhaps most importantly… why is Mid-west best?

Midwestisbest because of the spirit of the people that grow-up and end being creative. Whether they live in the midwest or live elsewhere like myself, I personally share a camaraderie with these people. In a similar way to if you are from Japan and you move to a new city you find people that you share a commonality with, from language to where you were raised. That and I really think that the way I was raised and the location made me who I am today.

Zoo York series with Damien Correll

Your agency has been going for 2 and a half years now. What were some of the biggest challenges you encountered?

I think the biggest challenges were just changing my lifestyle. When I had a full time job it was easy for me to not think about money because I got a pay cheque every week which led me to live my life a bit cheque to cheque. But now I have to think about what will happen if the work doesn’t come. What if I don’t get a gig for 6 months. What will I do. In a lot of ways it has made me have to be a bit more of an adult. But so far things are great and I am booming right ahead.

You brought out your first book in 2007, Hand Job, which is a celebration of hand-drawn type. What made you decide to do a book?

I had always wanted to do a book. I used to do a lot of zines and when I was in college I made a bunch of books. So one day I woke up and made the decision to make it happen.

The Hand Job book

Organising any kind of project can be a bit complicated, but gathering work from 55 different contributors must have been a tall order. What were the most enjoyable, and the most frustrating aspects about getting the book made?

The most enjoyable part of the process was getting the submissions in and seeing the book come together. At the same time getting that work was so hard. You give people a deadline and they say they will meet it (and I truly think they mean that) but they don’t and I have to keep emailing them, nagging them.

A large amount of your own work is hand drawn as well. How do you decide what route to go down with each new project? Do you do a lot of sketchbook work?

Tons of sketch book work all the time and just making all the time. A lot of that process infuses into new projects as they come along. I try to not only do hand drawn type. I like to think of myself as multifaceted but I really like doing it that way so it often ends up in the work.

Columbia University invite

What would you say are the quintessential pieces of equipment for the designers and illustrators out there who want to dabble in more hands-on media?

I like office supplies a lot. Simple xerox paper and pens. But also water colors and other paints. I just work with what feels right. I also use my computer all the time as another part of my making process. So start as a sketch. Scan it. Print it. Scan it. Color it. Scan other elements. Until the piece is done.

What are you most looking forward to in 2008?

Just seeing what kind of new work I will make! I really enjoy looking at what I have made in my past and seeing how I have grown.

What music are you likely to find playing in the Midwestisbest studio?

So much. I listen to so much. Lately I have been listening to a lot of this radio show called Radio Lab. It is about science.

Finally, what’s the one thing everybody should do today?

Have a little bump and grind.

this interview gives a nice insight into the worries as a designers like getting paid, and how perry seems to be relived as he is now saught after due to his profile and therefore choose the projects he wants to work on.

and small insight into the working process he undertalkes to produce his work.

quotes taken from my dissertation

“Materials and tools must be used optimally, never using one material where another can do the same job less expensively, more efficiently, or both.” (Papanek, 1985, p.8).


i think that this is a quites interesting take on design and is relevant today as the profile of designers such as Perry, jeremyville, si scott etc are massive, and there is a huge demand for these designers who produce work that insome way offers a different angle to design, rather than just giving them a good design they give the organisation there name/image and reputation.

“The economic, psychological, spiritual, social technological, and intellectual needs of a human being are usually more difficult and less profitable to satisfy than the carefully engineered and manipulated “wants” inculcated by fad and fashion” (Papanek, 1985, p. 15).


these just defines the postmodern society that there is a desire for the work of these high profile designers, but a need that is for the sense of it's fashionable to have it rather than do i need it,

“People seem to prefer the ornate to the plain as they prefer daydreaming to thinking and mysticism to rationalism” (Papanek, 1985, p. 15).


again something that is completly relevent that the illustrative / customised / applied illustrative work gives a whole different angle to design as it forms ever so closely to art.

“The required object must be shown as clearly, as perfectly, and as truthfully as possible” 

(Tschichold, 1928, p. 158)


this is a contrasing opinion which tschichold states during the new typography age, that simplicity is better but is it, i think both can work along side each other and there is a need for each one to exist to sit along side each other and create this contrast.

Regarding Bob Gill’s opinion: “one of the things I do that a computer can’t do is think.” 

(Gill quoted in Newark 2002, p. 116) 

“What I really want on the Macintosh is a virtual reality interface – armholes in either side of the box so you can reach in and move a logo around; a real paintbrush so you can feel the texture of the surface underneath” (Brody quoted in Newark, 2002, p. 108)

“Because design as a problem solving activity can never by definition, yield the one right answer…it will always produce an infinitive number of answers, some “righter”, some “wronger”” (paponek, pg5 and 6)

“The “rightness” of any design solution will depend on the meaning with witch we invest the arrangement” (paponek, pg6)

which i found interesting  - different points of views, i like the different views that come in from these quotes and in some what some sum up the desire of work at the moment - the need for the ornate design much like alot of the designers i have looked at producing very styled graphics, which carry this aesthetic popular stylistic design method that is very much popular at the moment. and can be sold for a very high price.

si scott interview

is Si Scott? Tell us a little about yourself?I am a graphic designer from the Uk who is originally from Leeds but has moved around the country quite a bit (the next plan is to spend some time living abroad hopefully New York or somewhere like that). I left school at 16 and went to Leeds College Of Art & Design (Where I am now a part time lecturer) to study a BTEC in Graphic Design and then a foundation in Visual Communication, before going to Buckinghamshire Chilterns University to study a degree in Graphic Design. Upon completion I stayed in London for another 2 or 3 years and worked for a number of different small designa gencies whilst continuing with my own work and freeelance projetcs on the side.

You’ve been making some really innovative type work. Describes us your process and how you’ve come to make this kind of work.I always start by picking a font I feel fits the brief or works with what I am trying to achieve the piece and then will play around with different page layouts for a while. The next pahse is to just bring the piece to life using fineliners to create the illustration. I always work bigger than the finsihed piece is going to be and scan the illustrations at 1000dpi at 125% so when it is decreased to the actual size it’s very crsip an clean.

I think I came to make this kind of work just through my love of drawing, type and design and trying to do something that encompasses all them together.

Where do you get your inspiration?

Most of my inspiration comes ffrom music – I am constantly listening to music while I work and the lyrics especially. I’m really into words!

You have just created “We are bitch” with Kerry Roper. How come you got to work with him, and when have you decided to create this already promising studio?

I’ve known Kerry quite a few years now from my days of living in London. We just became mates and always said we’d do something together. So we decided to set up a studio together – we are both really busy with our own stuff at the minute which means unfortunately we haven’t had time to really concentrate on ‘We Are Bitch’ – hopefully we’ll get a chance to work together a bit more in the future.

And to conclude, name three of your favorite fonts.

Helvetica (family)
Akzidenze Grotesk (family)
Pagan Poetry
and too many more to mention.

www.siscottdesign.com
www.wearebitch.com

(typeforyou team would like to thanks Si Scott for his time)

this interview gives a great insight into the production techniques that scott uses when making his work it is also interesting to find out about the stuff that influences his work, scott might not do as much applied illustration as designs such as jeremyville but i think scott prodcues more commercially driven design work focusing on print, but also has a small product range such as light shades and that.

http://www.typeforyou.org/2006/08/30/si-scott-interview/

Another kate moross interview

kate moross interview

By Heydon Prowse

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Artist/designer Kate Moross designed the War-themed poster for Don't Panic. She is only 20 and already her client list includes the Whitechapel Gallery, Young Turks, The Mystery Jets, Merok, Comanechi, Concrete Hermit and Lynx. Her flyer designs have defined the look of a hundred club nights and you might have spotted her Cadbury adverts plastered across billboards all over the place.

Where do you come from, where do you go? Where do you come from Kate Moross?

Come from North London, live in South London. Go to public parks and light fires with friends. Eat sausages and climb trees. Then have a nap.

What does your average day consist of?

Get up - normally I aim for 10, but sleep through my alarm. Get woken by the doorbell by a package arriving, rush down stairs with a blanket around my waist. Then eat some food, have some tea, sit at my desk. Take random breaks to watch some Riki lake, or a lame property program.  Work all day, have people over in the evening, eat snacks and watch movies.

You say that you are a workaholic. Do you ever have to stop and find some inspiration with a coffee and a fag?

Stop! No! I just smoke and drink coffee while I'm working.

Is innovation something that has to be worked at, or should it come naturally?

Worked at. I have a rule when I am drawing. If I don't like it at the beginning I never start again, I just make my self stick at it, until I make it into something I like. This applies to everything in my work, I always start somewhere, that might not be a great start or particularly innovative, but eventually you mould it into something that is.

Your style is quite varied. Some of your work is quite geometrical and some is very organic. Does each style demand a different process or state of mind? 

Organic work tends to be nearly all by hand. It’s something I can sit at my desk for a good nine hours and come out with a drawing. It is much better to work this way as you see the parts come together. It’s really hypnotic and I don't even notice that I am doing it half the time. The Geometric work demands a little more concentration. The computer acts as a barrier between you and the work and sometimes it is hard to visualise where the work is going, it can be more frustration, but hugely satisfying when you get it right.

On your website you say that you are working on a type face based on the rules of gestalt theory and isometry. Can you explain a little more?

Ok well, I have been studying the perceptual chapter of Gestalt, which basically dictates that the whole is greater than the sum of its parts. This is broken down into sub sections and laws for example, the law of closure – if we see a line that is missing sections but still exists on the same plain our brains will connect the fragments of the line and see it as a whole. I developed some type faces following a handful of Gestalt Laws. This project is something I am going to continue to work with next year. I aim to get a more in-depth understanding of the subject and develop my own book on Visual Grammar. 

Who, for you, were the great innovators of art and design?

Hmm, hard one, thank god you didn't ask me who my "inspiration" was. I hate that question, it’s so dry. This demands more thought. I would say Peter Saville, not for his aesthetic, but for his motives, and direction.  I have an obsession with the minimalists like Sol Lewitt and the Colour Theorists like Joseph Albers and Johannes Itten. I admire artists who have turned art and design into theories. It his enriched the subject, and certainly makes me stand up and pay attention.

i really like finding out about the concept behind the work of designers and it's really great to see how kate gets her influences from art, science and even sweet wrapers (as stated in the previous interview) also finding out about the rules and guide lines they make for themselves, 

i like the idea that kate talks about how if she starts something she'll finish it even tho she might start of hating it you never know it might become something great.