other gurilla ads

i find these designs humorous and this is something i want to do with my ads make people laugh

fuse 8 guerilla ads

just some examples of gurilla adds.. think these designs are in great settings. i need to consider this for my work

Burn

also,

candles

food

workerman

I felt that i need to incorporate more imagery in to my work so i decided to start looking at some designers that work with photography in their work. Also i like some of the over lay work done with the palin image from a DELTA AIRWAYS poster. Also the simplistic type created on the t-shirt. if i'm going to use type i need to consider the language and therefore i need to concentrate on the content of it it has to be appropriate.

risk of sun beds

Sunbed children put health at risk

Updated on 13 November 2009

By Channel 4 News

Over 250,000 children may be risking their health by using sunbeds, giving in to peer pressure in search of a tan according to two new surveys.

The results are based on two surveys, the first from 3,100 children across England and the second from 6,200 children from six cities.

In a letter published in the British Medical Journal (BMJ), experts said an average of 6 per cent of teenagers between the ages of 11 and 17 in England use sunbeds, and that rises to 11 per cent among those living in the north.

The average age of first use is 14.

In Liverpool and Sunderland, 50 per cent of girls aged between 15 and 17 use sunbeds, and more than two in five use them at least once a week.

Using sunbeds is known to increase the risk of developing malignant melanoma, a potentially fatal form of skin cancer which kills more than 2,000 people a year in the UK.

More than 10,400 cases of malignant melanoma were recorded in the UK in 2006. Cases have quadrupled since the 1970s.

Today's report is the latest in a series of investigations which have highlighted the danger of sunbeds.

Five months ago the International Agency for Research on Cancer re-clasified sunbeds as 'carcinogenic to humans', putting sunbed use into the highest cancer risk category.

And in July, the Committee on Medical Aspects of Radiation in the Environment (COMARE) reported that using sunbeds before the age of 35 increases the risk of developing malignant melanoma - the most aggressive form of skin cancer - by 75 per cent. COMARE estimated that sunbeds may cause about 370 new cases of melanoma - and 100 deaths - each year in the UK.

Cancer Research UK is calling on the government to raise the legal age of using a tanning salon in England and Wales from 16 to 18 and to ban unstaffed tanning salons which have no checks on a user's age and are operated by coin. Scotland has already passed legislation to ban both and a similar law is being discussed by the Welsh Assembly.

But The Sunbed Association (TSA) has questioned Cancer Research UK's findings.

The association's chief executive Kathy Banks told Channel 4 News she would be "very surprised" if any 11 to 15-year-olds were using staffed tanning salons.

She added, "TSA agrees with Cancer Research UK that government should take action against [unstaffed] outlets. Cancer Research UK statistics show that one-quarter of children claimed to use sunbeds at home.

"It is the responsibility of the adult who purchased or hired the sunbed for home use to ensure that children do not have access to them."

She added that the TSA would not oppose a law to raise the legal age for using a tanning salon to 18.

Justine Sheils, a 37-year-old administrator from Liverpool, began using sunbeds when she was 15.

She was diagnosed with malignant melanoma five years ago and has since had operations to remove cancerous tumours from her chest and the top of her head.

She said: "The tanning salon was near my school and I used to go in for sunbed sessions on my way home.

"There was always an occasion like a party or an outing when I had the excuse to top up my tan.

"Now I see girls of 14 or 15 in their school uniforms going into that same salon I used to use and they come out looking like lobsters so the results of this survey are shocking but not surprising."

Six cities study

Of the 1035 young people surveyed in British cities the percentage of people using sunbeds is outlined below.

In areas with high density of sunbeds:

• 20% - Liverpool
• 6.8% - Stoke / Stafford
• 18% - Sunderland

In areas with low density of sunbeds:

• 6.6% - Bath / Gloucester
• 7.5% - Oxford / Cambridge
• 6.2% - Southampton

(http://www.channel4.com/news/articles/uk/sunbed+children+put+health+at+risk/3421997)

to much liquid on people

From gettyimages!

image look pretty crazy.....i was thinking f doing something like this but with sun cream....i like the extremeness of this. something i should consider when creating mine! the more of the liquid the more amusing the design could be. sounds good

cold hands

I found this image through google images thought is was quite interesting as i could make text out of snow on a image of gloves......creating type on the gloves or out of the gloves.

also the quality of the photo is very good i will need to make sure my photo's match this standard.

Heat detection

Heat detectors. show's how hot people are.....need to research this could be interesting..the colours the image goes for the certain types of heat.

ads using tan lines

I like these ads they work well and are really very funny.

I could create interesting funny shapes out of tan lines.

tan lines

Both accidental and intended tan lines
the humorous examples are really interesting....looking at both male and female

6 of the best sunglasses: the guardian

A selection of female glasses, a range of different syles here. need to clarify ideas and develop one!!!

http://www.guardian.co.uk/lifeandstyle/gallery/2009/may/15/six-of-the-best-sunglasses

best lotion brands: the guardian

needed to look at the bottle shapes and styles to gain clarity on what they look like....so my designs are suitable and informed by the actual products out there.

http://www.guardian.co.uk/lifeandstyle/gallery/2009/may/21/six-best-sun-creams

SPF LEVELS

Now that the public is aware of the importance of using an SPF every day, the ongoing question is which level is appropriate. You may ask yourself, shouldn’t I use an SPF higher than 30? Is 40 or 50 better than 15? As we know, the SPF number stands for how long a person wearing sun protection can stay in the sun before they start to burn. This length of time is determined by multiplying the SPF by 10 minutes. (for example: an SPF 15 x 10 minutes = 150 minutes a person can be in the sun before they start to burn). According to this calculation, an SPF of 50, 50 or even 70 should mean that a person can stay even longer in the sun without burning or re-applying. Yet this calculation can cause misunderstanding and misuse. According to a study by the FDA, an SPF 15 can provide approximately 93% protection from the sun, while an SPF 60 provides approximately 98%.

No matter which level of sunscreen is used, the guidelines for use and application are the same. When using any level of SPF, always:

· Reapply every two hours – perspiration and water can wear off even waterproof formulas and once sun protection is on the skin, the bonds begin to breakdown the instant it is exposed to sunlight.

· Avoid the sun between 10am –2pm, when the rays are the strongest.

· Wear protective clothing, such as hats and cover-ups, especially for those with sensitive skin.

As a guideline, appropriate SPF levels are:

· SPF 20 or lower – ideal for everyday use with minimal sun exposure, such as walking down the street or driving in a car to work. Although working indoors may seem harmless, UV lights from fluorescent lighting can still affect the skin, so an SPF is still necessary. An SPF moisturizer appropriate for a person’s skin type will provide adequate protection.

· SPF 30 or higher – ideal when spending 2 or more hours outdoors, even on a cloudy day, since clouds don’t block UV rays. This level is important for those who work outdoors, such as gardeners or lifeguards, and those who play outdoor sports. Choose an actual sunscreen or sun block since a moisturizer with SPF is not enough protection and re-apply every two hours, avoid (or limit time during) peak hours and wear protective clothing.

The above numbers can vary for each person, especially due to factors such as an individual’s sensitivity to sun or advice from a dermatologist. Also, when working indoors, re-applying SPF is not as crucial as when being outdoors, and some people who use a 30 or 40 for every day use can continue as long as their skin doesn’t break out or become irritated.

(http://www.carefair.com/Skincare/Summer-and-Sun/What_Level_of_SPF_2629.html)

HMF! fonts relating to hot/cold/wet

a range of font designs that i thought related well to heat/cold/hot/wet areas of which i have decided to research into for my don't panic poster.
i have also picked out some other fonts as i felt some may be usefull later on in the project....e.g. ketchup and liquid ones could help me create a font out of sun cream if that is an appropriate way to finish this brief.

sagmeister - type on body

i have looked at some of Sagmeister's work and like how posters and type have been created on a persons body. both etched in and also drawn on top of a photo graph.

IDEA!!!!! the effects that i have been looking at about the effects of heat / winter on the body would give me a depth of understanding and subject matter which i could use to generate imagery working with the effects on the body from natural casues....and then reference how the
natural effects can be RESISTED.....e.g using gloves etc!!!