interview: Applying art with JEREMYVILLE
Jeremyville is one of the most prolific and well-known illustrators around. A firm believer in the value of collaboration, he’s always taking part in projects and group shows around the globe, whilst also doing a whole bunch of work for the world’s top brands. We managed to catch up with him during his recent visit to New York and talk to him about monk’s robes, acoustic sketchbooks and the draw of the Big Apple.
For those few people in the world who live with their eyes closed, how would you describe Jeremyville in 3 easy-to-follow steps?
1) Jeremyville is a project-based concept, with emphasis on collabs with brands I like, and artists I respect.
2) Primarily I’m an artist, I paint and draw, that’s the essence of almost all that I do.
3) I also love to produce things like products, books, toys and animation. I love applied art. I also love fine art.
So basically I choose to do projects that excite me and offer something fresh to the international art and design scene. A project can be anything really. I just need to be excited by it. I’m not limited to working in any one genre or medium. My training is a degree in architecture, not art or design school. Architecture is a good example of ‘applied art’. I also love interior design. My inspirations are Aalto, Mies, Eames, Corbusier, Wright.
During your stay in New York you’re launching a new Dunny and comic poster through Kidrobot. On a new job like that, what process do you go through to come up with new ideas and choose a direction to go in?
It helps to meet up with the Kidrobot team. I did that last trip, so we have a good working dialog going, that really helps. They are an absolute pleasure to work with, and are creative in their approach. It can be a long process, but the end result is worth it. I’m working on new projects with Kidrobot too. The signing is coming up (and gone now!) on October 2nd, at the SoHo store in New York. It’s the new improved store, over 2 floors, looks very cool.
f you had to choose between launching a new vinyl toy, a new t-shirt or a new book which would you choose?
How about a book, toy and t-shirt package? I do have several ideas for some books I’m working on right now, I love the permanence and seriousness of a book, it’s also a lot more challenging than a t-shirt, and thus a lot more rewarding in the end.
You’ve contributed to Thunder Chunky projects in the past, and your book Jeremyville Sessions is all about the huge number of collaborative projects you’ve done over the years. What appeals to you so much about collaborating with other creative people?
I get lonely working on my own.
Of all the projects you’ve worked on over the years, which are you most fond of, and why?
Anything that makes it to my ‘’shelf of achievements”, which is an imaginary shelf in the mind of my room, where all the cool projects go. There’s also a large empty shelf near it called “The shelf of things to still do” and that is a much more important and pressing shelf to fill.
Who would you say have been the biggest influences on your career?
The new ideas in my mind, it gets me up in the morning, as I feel incredibly frustrated if I have an idea and it does not make it into the real world. I have many of them in my head right now, and most days I feel like I haven’t done anything at all. I love those monks who wear hair shirts under their robes, I love mental hair shirts. I might be wearing one now as I type this.
You do a lot of drawing and painting, what are the best art materials that you’d recommend to other illustrators who might be reading this?
I love a simple felt pen and a sketchbook. Also a biro and a pencil. I think Apple should bring out a range of actual pencils and pens, it would be like saying ‘get back to drawing everyone!’ How cool would that be? All these designers going out and buying lead pencils by Apple, and sketching again.
I like comparing design to music, just drawing in a sketchbook is like strumming on an acoustic guitar, you can play it by the fire with friends, and also draw by the fire with friends. Very spontaneous, immediate and visceral. Designing on a computer is like composing a tune in a digital recording studio with lots of buttons and controls, sitting at a desk drinking bad coffee at 2am. I prefer the former way of working, but I do sit at the computer when i need to. I think more designers should get back to sketching under a tree and thinking first with a pen on paper. The immediacy of that pleasurable process produces different and surprising results. It’s also more fun.
Finally, what’s the one thing everybody should do today?
Everyone should stretch and breathe deeply.
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