Harrods | Duvet box packaging graphics
PROJECT: Following on from the re-design of the bedlinen and pillow packaging, Paul Cartwright Branding was appointed to re-design the duvet box packaging for Harrods. Disgarding the previous green and gold Harrods’ corporate colours, the duvet boxes are now black and white, with sophisticated duotoned imagery of feathers and down, to reflect the varying qualities of the duvet offer.The Harrods ‘badge’ placed centrally on each face, maintains continuity with the bedlinen and pillow packaging.
Harrods | Bed linen packaging identity
PROJECT: Paul Cartwright Branding was appointed to completely update the bedlinen packaging bedlinen at Harrods, which had become tired and disjointed, with a variety of design styles and packaging solutions. The bedlinen range has now been standardised. It comprises of two sizes of pre-printed, bags with the Harrods logo situated discretely to the centre of each bag.The usual cardboard folded ‘c’ and ‘u’ inserts associated with bedlinen have been discarded and replaced with a simple one piece ticket that sits inside a welded pocket. The tickets have a pre-printed 3 tier metallic colour code to illustrate the good, better and best product offer. Sizing is featured on a separate oversticker.
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