

google image search....jungle gyms. simple but complex structure good imagery for me to draw from
We began with a teaser email campaign to stimulate intrigue and expectation in the run-up to a launch event in May - including chocolates and cards on Valentine's, AstroTurf invitations to the British Open for 'one-on-ones' and a receipt for the launch invitation. Following the launch, every participant invitee received a comprehensive leasing pack. We also produced a website to support the campaign.
A target group of 4- to 15-year-old 
this idea is a take on the shape of climbing frames and the different parts that you get within it. i think the rounded bars and attachments seem very similar to the shape and sections of playgrounds, this could be a way of creating my tree.
Pencil drawing of a tree, very detailed drawing, but with a unrealistic approach to the design of the leaves on the tree. i like the large trunk in comparison to the leaves as i feel it works in proportion.












i felt i needed to look at specific examples of how climbing frames are fixed and the kinds of swings and things you find on trees, i think the shapes and designs give me interesting imagery to work with but i need to put that into my design cleverly, think i will aim to create the shape of the tree out of climbing frame but incorporate the slides, swings etc into the design. 







my concept for this brief is the tree is a playground so i wanted to look at interesting shapes that are created by children's playground structures so i was sure my design would be appropriate to the subject and to find something that will help create an interesting shape and image for this piece. It seems that most of the designs follow similar trends and contain the same apparatus, such as slides swings, ladders etc, so i may benefit from looking at these designs as well as this could throw up some more simplistic imagery. i feel that a more simplistic design would work over a more detailed complex looking design as i only have a small work space to design within, and a lot of these designs have interesting elements but if i where to recreate similar designs to the more complex design i feel the concept of the playground may be lost. but i will look at and develop my designs to see what would work best. Also i think i would benefit from looking at the fixing's and how the structures are put together as i think this could help create some interesting shapes and make the design more appropriate to the subject matter.